Our insurance ranking tables show where you stand based on genuine verified reviews, giving potential customers clear proof of your credibility.
Tailored insights for the insurance industry
Download our free Q2 report to find out what insurance customers really think, backed by verified reviews left at Smart Money People.
Key insights inside the report
- Why customer advocacy has declined, with insurance NPS turning negative in Q2
- What the wider industry can learn from home insurance's standout performance
- How the gap between customer understanding and perceived fairness is shaping trust
- The practical actions insurers can take to improve customer confidence in H2 2026
Why insurers work with Smart Money People
In insurance, customer experience really matters. As the UK’s most comprehensive review site, we equip insurers with tailored insights that go beyond ratings - giving you a deep understanding of how policy holders perceive your products, service, and end-to-end support journey.
Relevant data you can actually use
Unlike generic review sites, we focus solely on financial services, giving insurers relevant and tailored insight into experiences that matter most.
Get noticed by potential customers
Understand what drives sentiment
Each review captures 16+ data points, helping you identify trends across the insurance customer journey and evidence Consumer Duty outcomes.
Some of the companies we've worked with
Want to start collecting insurance reviews but unsure where to start?
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- Here's some of the best channels you can use to collect reviews
- And here's our A to Z of insurance customer reviews
Download the Q2 insurance market report
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